Selling Your Invention

Methods of Marketing

There are really only two ways of developing a new idea.

Option one would be the ‘do it yourself’ method. First you would find a manufacturer and contract them to produce several thousand units. Then, you would package them and go out and promote them to buyers at retailers and probably try to sell some on the internet. This is the most costly and time consuming route, since all of the: marketing, warehousing, packaging, shipping and distribution logistics fall on the inventor. Some inventors have found that quitting their day job was the only way to properly accomplish this.

Option two is licensing. Licensing is the process where an inventor sells or rents the right to his/her idea to a larger company. Most commonly, the inventor receives a ‘per unit’ royalty and/or upfront fees for his/her idea. This option tends to be a simpler and less costly approach to new product development. Probably 95% of inventors will simply license their idea.

The Licensing Process

The process of licensing can be broken down into 3 steps known as:

The Three P’s Of Licensing™

  1. PATENT: Secure Your Rights!

    Apply for patent protection (gain patent pending status) and possibly trademark protection.

  2. PRESENTATION: Maximize Potential!

    Develop a compelling visual presentation that will demonstrate the exciting features and benefits of the invention.

  3. PROMOTION: Make the Calls!
  • Prepare a database of at least 20 potential licensees.
  • Companies should be large and medium sized and consist of a cross section of manufacturers and distributors.
  • Contact the companies by phone and promote the opportunity.
  • Negotiate a royalty/license contract.


Innovative Licensing & Promotion Offices:

United States


180 Promenade Circle North
Sacramento, CA 95834
Phone: 916-891-1489


244 Fifth Avenue
Second Floor
New York, NY, 10001
Phone: 646-906-9130


1700 Westlake Ave. N #200
Seattle WA 98109
Phone: 206-222-8864



100 King Street West
First Canadian Place, Suite 5700
Toronto, ON M5X 1C7
Phone: 647-692-0741


Scotia Place, Tower 1
Suite 2020, 10060 Jasper Avenue
Edmonton, AB, T5J 3R8
Phone: 587-802-3850


#115, 1925 – 18th Ave. NE
Calgary, AB, T2E 7T8
Phone: 587-317-5485


Suite 600, 1285 West Broadway
Vancouver, BC V6H 3X8
Phone: 604-670-7490

Not close to any of our locations?

No problem, we routinely work with clients remotely.

The Invention Guy, Patenting & Licensing

Contact Us

Stepped Wedge Welding Tool

Created by an Edmonton Inventor this simple two-in-one tool now sells North American wide. An upfront fee and per unit royalty were negotiated by Vince The Invention Guy.

Now Sells Online, check it out here.


Contact us to set up a Confidential Patentability Assessment

Recent Posts